/Client
Canada Medlaser
/Service
Website/Graphics/Marketing/ Video Editing
/Date
2025 - present
the process
01
Overview
Canada MedLaser is a multi-location medical aesthetics brand serving a broad range of markets. My work focused on strengthening the brand’s digital presence, improving website performance and search visibility, supporting lead generation efforts, and helping create a more effective experience for prospective clients across multiple service and location pages.
My Role
In this role, I worked across several areas of digital marketing and website management, including paid advertising support, SEO, website updates, content optimization, landing page improvements, analytics, and technical troubleshooting. I was responsible for helping improve how the brand attracted, engaged, and converted prospective clients online while supporting broader business goals across multiple locations.
Project
Walkthrough
After implementation, I led the client through a full website walkthrough to demonstrate how the new content structure, page distribution, and design elements supported both user experience and business goals. I explained the reasoning behind how information was placed across the site, how new graphics and video were integrated, and how the updates created a more engaging and conversion-aware digital experience.
Before After2. Elevated Designs
Use of
Branding Through Colour
Workflows Illustrated
Canada Medlaser, being a franchised medical spa is a fast past environment. To ensure good quality leads are consistently coming into clinic to purchase. This required hundreds of creatives video and images to be filtered through each at all times.
User Experience
Display Friendly
Across All Browsers
Lead Generation
Canada Medlaser, being a franchised medical spa is a fast past environment. To ensure good quality leads are consistently coming into clinic to purchase. This required hundreds of creatives video and images to be filtered through each at all times.
— LEAD GENERATION STRATEGY
To support ongoing lead generation, I created and adapted a high volume of marketing assets designed to attract attention quickly and communicate offers clearly across digital channels. Each creative was developed to align with brand standards while also being optimized for performance, mobile viewing, and fast testing. This allowed campaigns to continuously evolve based on audience response, service focus, and promotional priorities.
brand guidelines
Alongside performance, I also ensured all creative followed Canada MedLaser’s brand guidelines so campaigns remained visually consistent across services, promotions, and platforms. This meant maintaining a cohesive look and feel through typography, layout, color usage, promotional hierarchy, and messaging style while still adapting assets for different offers and audience needs.